CAMDEN MARKET – DAY OF THE DEAD FESTIVAL

Campaign Identity and collateral for a family-friendly Day of the Dead event across Camden Market.
 The Market’s in-house design and marketing team collaborated with the Mexican Embassy and local Mexican brand partners to deliver an authentic festival experience. Inspired by Oaxacan traditions, the event celebrated and paid homage to the lives of loved ones through art, music, food, shrine ceremonies, and vibrant displays, engaging both a London-wide audience and the city’s Hispanic community.
The festival also highlighted the works of Mexican printmaker José Guadalupe Posada, with guidance and permission from the Embassy, integrating his iconic imagery into the event’s visual identity.

Lead Art Direction and Graphic Design by Greg Crumpler

Graphic Design support from Garry Cook.