LOOSE LEGS

Art Direction and Brand Identity for London-based soulful dance events and DJ outfit Loose Legs.
The aim was to create a versatile identity adaptable to every party, while maintaining a cohesive visual language that celebrates the brand’s vibrant, playful, and eclectic spirit. The direction draws inspiration from the outfit’s DIY culture - unpolished and carefree, yet progressive, bold, and visually engaging.

Lead Art Director and Graphic Design: Greg Crumpler