Brand Identity and Art Direction for mobile Vegan pizza brand "Vizza".
With Vizza's routes stemming from Italian inspired umbrella brand, "Caffé Lambro", it was key to have the integrity of the brand's ethos in mind: "Classic Italy brought to you in Classic Italian Vehicles", whilst equally answering the brief that was given of combining these aspects with a "contemporary and playful twist."
The brand is made up of 3 predominant components:
A pizza silhouette (of which can be used liberally and leisurely), "Tongue n Cheek" slogans in headline font "Italian Plate" (a homage to the brand's Italian Vehicle roots), and finally - A versatile colour palette that feels fresh, vibrant and current.